Tuesday, February 10, 2009

Bike with a mission

"After three years of retirement, Lance Armstrong is back on the bike and ready to race. Lance returns to the professional ranks in pursuit of more Grand Tour wins and in support of his global cancer-fighting initiative and LIVESTRONG Foundation. The Cancer fight is something that Lance cites as his primary focus for his return- even asking Trek to help him promote his campaign.

The result? On Lance’s new custom painted Madone you’ll notice two significant numbers — 1274 and 27.5. The former signifies the number of days Armstrong was in retirement. During this time, nearly 27.5 million people worldwide succumbed to cancer. 27.5- it’s a huge number, a huge battle, but one we’re proud to help Lance fight." -Pulled some Trek site.




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